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An interview with Barker Bespoke CEO: Tim Wheeler

An interview with Barker Bespoke CEO: Tim Wheeler

We sat down with Tim Wheeler, CEO of Barker Bespoke, for five minutes and asked him to tell us a bit about the Barker Bespoke model, what makes it unique and his number one style tip for Australian men.

How did Barker Bespoke get started?

I’m ashamed to say that in my early 20s I owned some pretty dreadful suits! I had bought them off the rack and the sleeves were often too long, the fit was baggy and the shoulder pads made me look like I was wearing a gridiron shoulder piece. Dreadful! I got my first tailored suit overseas and the difference was remarkable. It really opened my eyes to how a suit should look and feel.

Once it wore out, I tried to find a suit to replace it in Australia but there was nothing that was of similar quality within a reasonable price range. Some companies offered tailored suits that could be ordered online but it is next to impossible to get the measurements right when you are doing it yourself. Similarly, I didn’t want it to cost an arm and a leg. I decided to create a company with a different business model, where a tailor would take the measurements, the fabrics are good quality and the customer was guaranteed a perfect fit.

What makes Barker Bespoke unique?

Barker Bespoke has the convenience and value of online shopping combined with excellent face-to-face service. We also have a perfect fit guarantee or your money back, no questions asked. We are unique in this way and our customers seem to appreciate it.

Another important distinguishing factor about Barker Bespoke is that we only use quality products and we strive to operate ethically. All our fabrics are Australian merino wool, with our top-of-the-range selection spun in Italy. All our workers operate in good conditions and receive fair payment for their work. These things are all important to us to make sure that Barker Bespoke is sustainable moving into the future.

What is your number one style tip?

Classic styles never change – there are occasions in every man’s life when they will need a classic suit to look the part. A charcoal or a dark navy suit is always a good place to start. Moving on from there, for your second or third suit you can become more adventurous using lighter colours and adding a pinstripe or a check. But make sure you get the basics right first.

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